| Nico Macdonald | Spy | ||
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Humans are...
11 June 2008 (Business Design Centre, London)
Presentation given at the Made in Brunel Pecha Kucha on the theme ‘People & Inspiration’
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Participants in the Made in Brunel Pecha Kucha are: David Kester, Chief Executive, The Design Council; Flo Heiss, Founder Dare Digital; Marcus Abbott, BY62x leader, Bentley Motors; Oliver King, co-founder and director, Engine Service Design; Lynda Relph-Knight, editor, Design Week magazine; Warren Hutchinson, Experience Director, LBi; Professor Tony Anson, Brunel University and Anson Medical Ltd; Chenay Nicole Williams, MA Design Strategy student; and Alastair Curtis, Global Head of Design, Nokia. This is essentially a please for political humanism and to re-appraise the wonder that is the human race. My talk In the noughties, we are increasingly negative about humanity. We see humans as a problem, to be fixed or re-engineered. But we should re-appraise our fellow humans. Humans are... Enquiring They look into things. Are intrigued. They seek to understand. Smart And they are able to understand amazing things. And to explain and discover new things. Creative They use their skills to do new, surprising and pleasing things with what we have around us. Do more with less. Challenge the limits of the material world [para]. Logical They think through complex problems and describe complex solutions. Lateral-thinking They work around challenges in surprising ways – a designerly attribute Insightful They perceive beyond the obvious, see the depth of challenges, and are wise in giving advice Problem-solving They test and experiment Transformative And they turn ideas into things that improve the quality of people’s lives Loving They care for each other, often for reasons they can’t explain Selfless They do things for others, and for humanity – and make sacrifices, even where there is no clear benefit (for instance around sustainability and climate change) Empathetic They are able to put themselves in others’ shoes and understand their experiences – a designerly attribute Trusting They take others at face value and give the benefit of the doubt, believing that if they trust others they will rise to the challenge Passionate They are enthusiastic, driven, committed. Keen to communicate and persuade... Engaged ... And they engage, get deep into things, immerse themselves, and explore Aspirational They aspire to be better than they are, and imagine this for others. Entrepreneurial They are able to work out how to put things into action... Leaderly And lead people Inspiring And inspire them to be better at all these things Misanthropic But also our human-ness can lead to misanthropy, which is an expression of some of these these characteristics. But who could be anything but inspired by our fellow humans.
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